Kendall Jenner 2019 Pepsi advertisement


Jenner was at the center of public scrutiny in April 2017 after starring in a commercial for Pepsi called "Live for Now". The commercial cast her in a role in which she used the beverage to make peace between police officers and protesters. This ad was criticized for borrowing imagery from the Black Lives Matter movement and trivializing the protests against police brutality, particularly as it affects African Americans. Pepsi pulled the ad within a day, and apologized to Jenner for "putting [her] in this position." She was reportedly "devastated" by the ad, although she "had the right to approve the ad before it was released". According to the same source, Jenner's contract with Pepsi prohibited her from commenting on the fallout.

 

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